A DREAM TO COME TRUE

A DREAM TO COME TRUE

A DREAM TO COME TRUE

VISUAL APPROACH RESULTS IN DEALS WITH MULTINATIONALS

Success for Field in a Box. TenCate developed 'Field in a box,' the first modular sports fields that make sports accessible to everyone, including those born in less fortunate places. To draw attention to these innovative sports fields, we made an animation together with TenCate to explain the system. We also created a film that fitted into the visual communication strategy and emphasized the development of the communities where the fields would be placed. The impact was great. The first fields have now been sold to multinationals in Europe, India and America.

For the global content strategy of Field in a box, we won a Platinum MarCom Award and for the video "Field in a box - community development with sports in India" we won a Gold MarCom Award.

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Visual guidance of target groups

Launching a product in a new market is tricky. It is important to visually guide the different target groups in their customer journey. These people must be digitally brought to different levels (why, how and what) to obtain information or buy the product. In short: commercial conversion. The explainer animation clearly depicts how the fields are developed, what they are made of and what possibilities there are for customers and stakeholders. Moreover, the social value and contribution of these pitches is explained. A clear vision on sports (fields).

Launching a product in a new market is tricky. It is important to visually guide the different target groups in their customer journey. These people must be digitally brought to different levels (why, how and what) to obtain information or buy the product. In short: commercial conversion. The explainer animation clearly depicts how the fields are developed, what they are made of and what possibilities there are for customers and stakeholders. Moreover, the social value and contribution of these pitches is explained. A clear vision on sports (fields).

Launching a product in a new market is tricky. It is important to visually guide the different target groups in their customer journey. These people must be digitally brought to different levels (why, how and what) to obtain information or buy the product. In short: commercial conversion. The explainer animation clearly depicts how the fields are developed, what they are made of and what possibilities there are for customers and stakeholders. Moreover, the social value and contribution of these pitches is explained. A clear vision on sports (fields).

Community development in India

Hein Heerink

Managing Director Fibres and Fabrics, TenCate Grass

"C4Real's fine cooperation and professional approach helped us achieve a fantastic result."

TenCate Field in a box 3D animation

Storytelling

Whereas the animation mainly focuses on the development and technical aspects of the fields, the accompanying film mainly zooms in on the social role that Field in a box plays. The contribution to the world, to the development of communities in poorer parts of our world and how Field in a box can contribute to the realization of dreams. Storytelling at its strongest, told by those involved themselves.

Whereas the animation mainly focuses on the development and technical aspects of the fields, the accompanying film mainly zooms in on the social role that Field in a box plays. The contribution to the world, to the development of communities in poorer parts of our world and how Field in a box can contribute to the realization of dreams. Storytelling at its strongest, told by those involved themselves.

Whereas the animation mainly focuses on the development and technical aspects of the fields, the accompanying film mainly zooms in on the social role that Field in a box plays. The contribution to the world, to the development of communities in poorer parts of our world and how Field in a box can contribute to the realization of dreams. Storytelling at its strongest, told by those involved themselves.

Promising result

The results are already very promising and fantastic. Field in a Box may welcome FedEx as its first customer. Even before the active sales process started, the first sales were already a fact. We are proud to see that our efforts contribute to the awareness of prospects of this beautiful product. The interest of these prospects is then very quickly converted into actual sales.

The results are already very promising and fantastic. Field in a Box may welcome FedEx as its first customer. Even before the active sales process started, the first sales were already a fact. We are proud to see that our efforts contribute to the awareness of prospects of this beautiful product. The interest of these prospects is then very quickly converted into actual sales.

The results are already very promising and fantastic. Field in a Box may welcome FedEx as its first customer. Even before the active sales process started, the first sales were already a fact. We are proud to see that our efforts contribute to the awareness of prospects of this beautiful product. The interest of these prospects is then very quickly converted into actual sales.

Award-winning production

Field in a Box was a very successful production. Both for TenCate and for C4Real. The global content strategy, of which the films were a part, won a Platinum MarCom Award, for the film itself we won a Gold MarCom Award.

Award-winning production

Field in a Box was a very successful production. Both for TenCate and for C4Real. The global content strategy, of which the films were a part, won a Platinum MarCom Award, for the film itself we won a Gold MarCom Award.

TenCate Field in a Box in pictures

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