TRANSLATE COMPLEX PORTFOLIO INTO VISIBLE SOLUTIONS FOR CLIENTS
TRANSLATE COMPLEX PORTFOLIO INTO VISIBLE SOLUTIONS FOR CLIENTS
TRANSLATE COMPLEX PORTFOLIO INTO VISIBLE SOLUTIONS FOR CLIENTS
MAKE ACCESSIBLE
How do you make an extensive product portfolio of hundreds of products accessible and understandable to potential customers? Allowing them to find relevant product information and assets faster, accelerating lead generation? Malvern Panalytical, market leader in X-ray instruments for various industries, challenged C4Real to find a solution for this. To this end, C4Real conceived and developed a virtual showroom.
HOW TO ACCELERATE THE ONLINE CUSTOMER JOURNEY
The solution: a virtual showroom
Many companies offer a broad and complex product portfolio in different market segments. Due to the large amount of products, potential customers quickly lose track. What they are looking for: which product solves my problem?
For this purpose, C4Real has developed a virtual showroom. It provides an overview at a glance and helps the visitor intuitively find the solution to his problem linked to all relevant documentation and data. This links supply and demand in no time, speeding up the sales process and helping potential customers find the product and information needed to solve their problem.
Many companies offer a broad and complex product portfolio in different market segments. Due to the large amount of products, potential customers quickly lose track. What they are looking for: which product solves my problem?
For this purpose, C4Real has developed a virtual showroom. It provides an overview at a glance and helps the visitor intuitively find the solution to his problem linked to all relevant documentation and data. This links supply and demand in no time, speeding up the sales process and helping potential customers find the product and information needed to solve their problem.
Many companies offer a broad and complex product portfolio in different market segments. Due to the large amount of products, potential customers quickly lose track. What they are looking for: which product solves my problem?
For this purpose, C4Real has developed a virtual showroom. It provides an overview at a glance and helps the visitor intuitively find the solution to his problem linked to all relevant documentation and data. This links supply and demand in no time, speeding up the sales process and helping potential customers find the product and information needed to solve their problem.
Malvern Panalytical's virtual showroom
STRUCTURE AND VISUALIZE MARKETS AND SOLUTIONS
THE PROCESS
The first step is to create overview and structure. What market segments, sub-segments, solutions, systems and products are there within the Mining market segment. And what does the customer's process look like? Through this analysis, it quickly became clear that there are many similarities in the market segments and Malvern Panalytical's products that provide solutions within them.
We then further mapped out the customer process for each Mining market segment and visualized it in an image recognizable to the customer. A 3D environment of the market segment. In it, the most prominent challenges in the market are positioned each time and linked to Malvern Panalytical's products that provide a solution for them. This allows potential customers to quickly and intuitively find the solution to their problem. In which they are provided with information (CTAs) that matches the stage of the customer journey they are in.
The first step is to create overview and structure. What market segments, sub-segments, solutions, systems and products are there within the Mining market segment. And what does the customer's process look like? Through this analysis, it quickly became clear that there are many similarities in the market segments and Malvern Panalytical's products that provide solutions within them.
We then further mapped out the customer process for each Mining market segment and visualized it in an image recognizable to the customer. A 3D environment of the market segment. In it, the most prominent challenges in the market are positioned each time and linked to Malvern Panalytical's products that provide a solution for them. This allows potential customers to quickly and intuitively find the solution to their problem. In which they are provided with information (CTAs) that matches the stage of the customer journey they are in.
The first step is to create overview and structure. What market segments, sub-segments, solutions, systems and products are there within the Mining market segment. And what does the customer's process look like? Through this analysis, it quickly became clear that there are many similarities in the market segments and Malvern Panalytical's products that provide solutions within them.
We then further mapped out the customer process for each Mining market segment and visualized it in an image recognizable to the customer. A 3D environment of the market segment. In it, the most prominent challenges in the market are positioned each time and linked to Malvern Panalytical's products that provide a solution for them. This allows potential customers to quickly and intuitively find the solution to their problem. In which they are provided with information (CTAs) that matches the stage of the customer journey they are in.
ACCELERATING LEAD GENERATION
OUR EXPERTISE
In the virtual showroom it is not only clear which questions and needs lead to which products and solutions, but the virtual showroom also gives the opportunity to modify titles and texts using the CMS we developed.
The built-in data analytics system displays the most relevant visitor data and provides insight into the most important KPIs for the digital marketing dashboard. With the Virtual Showroom, Malvern Panalytical has an application that allows it to show which products offer a solution to the customer's problem on its website, trade shows and during sales calls, coupled with all relevant sales and marketing assets.
In the virtual showroom it is not only clear which questions and needs lead to which products and solutions, but the virtual showroom also gives the opportunity to modify titles and texts using the CMS we developed.
The built-in data analytics system displays the most relevant visitor data and provides insight into the most important KPIs for the digital marketing dashboard. With the Virtual Showroom, Malvern Panalytical has an application that allows it to show which products offer a solution to the customer's problem on its website, trade shows and during sales calls, coupled with all relevant sales and marketing assets.
In the virtual showroom it is not only clear which questions and needs lead to which products and solutions, but the virtual showroom also gives the opportunity to modify titles and texts using the CMS we developed.
The built-in data analytics system displays the most relevant visitor data and provides insight into the most important KPIs for the digital marketing dashboard. With the Virtual Showroom, Malvern Panalytical has an application that allows it to show which products offer a solution to the customer's problem on its website, trade shows and during sales calls, coupled with all relevant sales and marketing assets.
Visual impressions of Malvern Panalytical
Do you have a question or challenge?
Share your story
Do you have a question or challenge? Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real
Do you have a question
or challenge?
Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real