The first elaboration was a short promotional film, done in animation, presenting the new system. From that, we then created 3D stills that were used on the website and in offline communications such as in brochures, banners and trade show materials. In this way, the same atmosphere and product identity was maintained throughout, ensuring greater recognition. We also developed a product explorer, which allows interested parties to view the field from different angles in 3D and click on the different layers of the field. This way they discover what each layer does and what its role is in the overall system.

The approach we developed for Greenfields USA struck a chord, as there was an opportunity for the different target groups and their needs to see exactly what the sports system can do and how it differs from other solutions in the market. A nice transition from just static product information to an interactive and visual approach.