COMPLEX PORTFOLIO IN VIEW WITH A VIRTUAL SHOWROOM
COMPLEX PORTFOLIO IN VIEW WITH A VIRTUAL SHOWROOM
COMPLEX PORTFOLIO IN VIEW WITH A VIRTUAL SHOWROOM
INNOVATIVE WAY TO HIGHLIGHT ASSETS
Lighthouse Instruments is a leading global supplier of optical, non-destructive headspace analysis systems in the pharmaceutical industry. They often meet their customers at conferences and trade shows. In addition, they were looking for an innovative way to communicate, online and digitally, with customers and get assets under attention. C4Real developed for and together with Lighthouse Instruments a virtual showroom. This online interactive lab environment, built on the C4Real Virtual Showroom Platform, offers customers a unique opportunity to explore all of the company's solutions.
How do you clearly visualize complex applications?
THE SOLUTION: A VIRTUAL SHOWROOM
Lighthouse Instruments' virtual showroom is an online platform where products and services are interactively displayed to (potential) customers. Through the interactive laboratory, customers can easily navigate through all solutions, products and services that Lighthouse has to offer. To clarify the complex application of techniques, 3D and 2D animations have been used to provide additional explanations within the showroom. Thus, this online environment gives a very complete picture and is a nice addition to the website, exhibition stands and scientific webinars and seminars. For example, the sales department uses the virtual showroom to talk customers through the solutions and the virtual lab is displayed on touch screens at trade shows. By also deploying the imagery through other channels, the content from the virtual showroom forms a complete and recognizable image of Lighthouse Instruments.
Lighthouse Instruments' virtual showroom is an online platform where products and services are interactively displayed to (potential) customers. Through the interactive laboratory, customers can easily navigate through all solutions, products and services that Lighthouse has to offer. To clarify the complex application of techniques, 3D and 2D animations have been used to provide additional explanations within the showroom. Thus, this online environment gives a very complete picture and is a nice addition to the website, exhibition stands and scientific webinars and seminars. For example, the sales department uses the virtual showroom to talk customers through the solutions and the virtual lab is displayed on touch screens at trade shows. By also deploying the imagery through other channels, the content from the virtual showroom forms a complete and recognizable image of Lighthouse Instruments.
Lighthouse Instruments' virtual showroom is an online platform where products and services are interactively displayed to (potential) customers. Through the interactive laboratory, customers can easily navigate through all solutions, products and services that Lighthouse has to offer. To clarify the complex application of techniques, 3D and 2D animations have been used to provide additional explanations within the showroom. Thus, this online environment gives a very complete picture and is a nice addition to the website, exhibition stands and scientific webinars and seminars. For example, the sales department uses the virtual showroom to talk customers through the solutions and the virtual lab is displayed on touch screens at trade shows. By also deploying the imagery through other channels, the content from the virtual showroom forms a complete and recognizable image of Lighthouse Instruments.
Lighthouse Instruments' virtual showroom in pictures
Suzanne Kuiper
Application Manager, LIGHTHOUSE Instruments
"We got a very nice result. I love the 3D animations, there's an image in there that I've always wanted and that we also use at trade shows. Also sales has direct access to the individual videos."
Structured work thanks to framework
THE PROCESS
Putting together a virtual showroom or digital lab requires intensive collaboration. "The whole thing gets very extensive pretty quickly, but thanks to filling out the framework together, we were able to work in a very structured way," indicates Suzanne Kuiper, application manager at Lighthouse Instruments. To represent such a broad portfolio, C4Real has developed a platform to give space to all the solutions and products of a company. After explaining the complex techniques, applications of these and the products Lighthouse has to offer, a framework was created and then filled together. "At C4Real, they also understood the technical part very well and they were able to convert this into visual language. I haven't seen that before."
Putting together a virtual showroom or digital lab requires intensive collaboration. "The whole thing gets very extensive pretty quickly, but thanks to filling out the framework together, we were able to work in a very structured way," indicates Suzanne Kuiper, application manager at Lighthouse Instruments. To represent such a broad portfolio, C4Real has developed a platform to give space to all the solutions and products of a company. After explaining the complex techniques, applications of these and the products Lighthouse has to offer, a framework was created and then filled together. "At C4Real, they also understood the technical part very well and they were able to convert this into visual language. I haven't seen that before."
Putting together a virtual showroom or digital lab requires intensive collaboration. "The whole thing gets very extensive pretty quickly, but thanks to filling out the framework together, we were able to work in a very structured way," indicates Suzanne Kuiper, application manager at Lighthouse Instruments. To represent such a broad portfolio, C4Real has developed a platform to give space to all the solutions and products of a company. After explaining the complex techniques, applications of these and the products Lighthouse has to offer, a framework was created and then filled together. "At C4Real, they also understood the technical part very well and they were able to convert this into visual language. I haven't seen that before."
Full integration into your own website
ONLINE LABORATORY
The virtual showroom has been implemented in the website and is now being further brought to the world via a marketing campaign. Instead of customers having to physically travel to a trade show or conference, they can access the virtual showroom from the comfort of their own home. In doing so, Lighthouse Industries directly opens the door to a much larger audience, after all, people from all over the world can visit the showroom this way. This also provides the opportunity to monitor visitors, through the integration of the virtual showroom into the website, visitors can be closely monitored. The virtual lab is therefore central to Lighthouse Instruments' campaigns. Every quarter, the data from the showroom is jointly reviewed and analyzed, so that objectives can be monitored and adjusted, or any wishes for expansion become clear.
The virtual showroom has been implemented in the website and is now being further brought to the world via a marketing campaign. Instead of customers having to physically travel to a trade show or conference, they can access the virtual showroom from the comfort of their own home. In doing so, Lighthouse Industries directly opens the door to a much larger audience, after all, people from all over the world can visit the showroom this way. This also provides the opportunity to monitor visitors, through the integration of the virtual showroom into the website, visitors can be closely monitored. The virtual lab is therefore central to Lighthouse Instruments' campaigns. Every quarter, the data from the showroom is jointly reviewed and analyzed, so that objectives can be monitored and adjusted, or any wishes for expansion become clear.
The virtual showroom has been implemented in the website and is now being further brought to the world via a marketing campaign. Instead of customers having to physically travel to a trade show or conference, they can access the virtual showroom from the comfort of their own home. In doing so, Lighthouse Industries directly opens the door to a much larger audience, after all, people from all over the world can visit the showroom this way. This also provides the opportunity to monitor visitors, through the integration of the virtual showroom into the website, visitors can be closely monitored. The virtual lab is therefore central to Lighthouse Instruments' campaigns. Every quarter, the data from the showroom is jointly reviewed and analyzed, so that objectives can be monitored and adjusted, or any wishes for expansion become clear.
The added value of a virtual showroom
THE END RESULT
The virtual lab allows Lighthouse Industries to cost-effectively reach a global audience while providing an engaging and interactive experience. With the benefits of 24/7 availability, 3D presentations and data analysis from the platform, Lighthouse Industries is working to become even stronger in the market. Moreover, the materials developed by C4Real are multi-purpose and relevant to multiple departments within the company. The virtual showroom is therefore a great addition for the marketing and sales departments of Lighthouse Industries, directly generating more traffic to the website, increasing leads.
The virtual lab allows Lighthouse Industries to cost-effectively reach a global audience while providing an engaging and interactive experience. With the benefits of 24/7 availability, 3D presentations and data analysis from the platform, Lighthouse Industries is working to become even stronger in the market. Moreover, the materials developed by C4Real are multi-purpose and relevant to multiple departments within the company. The virtual showroom is therefore a great addition for the marketing and sales departments of Lighthouse Industries, directly generating more traffic to the website, increasing leads.
The virtual lab allows Lighthouse Industries to cost-effectively reach a global audience while providing an engaging and interactive experience. With the benefits of 24/7 availability, 3D presentations and data analysis from the platform, Lighthouse Industries is working to become even stronger in the market. Moreover, the materials developed by C4Real are multi-purpose and relevant to multiple departments within the company. The virtual showroom is therefore a great addition for the marketing and sales departments of Lighthouse Industries, directly generating more traffic to the website, increasing leads.
Lighthouse Instruments' virtual showroom in pictures
Do you have a question or challenge?
Share your story
Do you have a question or challenge? Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real
Do you have a question
or challenge?
Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real