3D ANIMATIONS FOR NEW PRODUCTS AND SYSTEMS
3D ANIMATIONS FOR NEW PRODUCTS AND SYSTEMS
3D ANIMATIONS FOR NEW PRODUCTS AND SYSTEMS
THE CHALLENGE: MAKING COMPETITIVE ADVANTAGE VISUAL
Brink Climate Systems is all about healthy indoor air. Healthy indoor air has a positive impact on our daily lives. It improves our health, makes us happier, gives us more energy and can even extend our life expectancy. Unfortunately, the air we breathe is not automatically the air we need. Brink Climate Systems strives to provide healthy indoor air for everyone. They achieve this by marketing products and systems that contribute to this. However, how do you make these benefits visible? You can't tell from the products themselves. C4Real came up with the solution: via 3D animations.
How do you make distinctiveness visible?
THE SOLUTION: 3D ANIMATIONS
For the introduction of 2 products of Brink Climate Systems, the Elan E and the Multi Air Supply, C4Real developed informative 3D animations. 3D animations which show in a short time the value of the product, respectively the system, in the living environment of people. Air is not visible to the naked eye, but a 3D animation can make this visible. For example, for the Multi Air Supply, the air flow in a house was animated with 3D particles. The simulation is so real; you can see how the air moves when it collides with an object, such as a table or bed. In this way, it is possible to explain the technical aspects of the product or system to the benefits for the customer, i.e. to make the translation into real customer value.
The productions have been worked out in 9 languages, which enables Brink Climate Systems to present the distinctiveness of its products globally and uniformly.
For the introduction of 2 products of Brink Climate Systems, the Elan E and the Multi Air Supply, C4Real developed informative 3D animations. 3D animations which show in a short time the value of the product, respectively the system, in the living environment of people. Air is not visible to the naked eye, but a 3D animation can make this visible. For example, for the Multi Air Supply, the air flow in a house was animated with 3D particles. The simulation is so real; you can see how the air moves when it collides with an object, such as a table or bed. In this way, it is possible to explain the technical aspects of the product or system to the benefits for the customer, i.e. to make the translation into real customer value.
The productions have been worked out in 9 languages, which enables Brink Climate Systems to present the distinctiveness of its products globally and uniformly.
For the introduction of 2 products of Brink Climate Systems, the Elan E and the Multi Air Supply, C4Real developed informative 3D animations. 3D animations which show in a short time the value of the product, respectively the system, in the living environment of people. Air is not visible to the naked eye, but a 3D animation can make this visible. For example, for the Multi Air Supply, the air flow in a house was animated with 3D particles. The simulation is so real; you can see how the air moves when it collides with an object, such as a table or bed. In this way, it is possible to explain the technical aspects of the product or system to the benefits for the customer, i.e. to make the translation into real customer value.
The productions have been worked out in 9 languages, which enables Brink Climate Systems to present the distinctiveness of its products globally and uniformly.
The visual solution in pictures
Wendy Wind
International Marketing Manager
'C4Real has been our regular partner on our visual marketing strategy for several years. Together we determined our goals and worked out how we were going to achieve them. With the starting point being unity and a rounded overall story. We are very happy with this cooperation. The end result is always to our liking.'
By working from original CAD drawing much efficiency
THE PROCESS
The working method of C4Real has a concept phase and a production phase, preceded by an analysis. After all, to make the right animations, it is important to understand exactly how the product or system works. At Brink Climate Systems it often involves high-tech products with many ingenious possibilities. C4Real has access to the library of Brink Climate Systems with all 3D STEP files (CAD program). This is used to work towards the animation.
For example, by showing the model in different versions and in different materials. This makes the new product much more realistic and directly visible to the customer. This while the final product is not even there yet! This also makes the 3D animation a sales accelerator; the new product or system can already be communicated to the customer. This method has the advantage for Brink Climate Systems that it is predictable what they will get and how much it will cost them.
The working method of C4Real has a concept phase and a production phase, preceded by an analysis. After all, to make the right animations, it is important to understand exactly how the product or system works. At Brink Climate Systems it often involves high-tech products with many ingenious possibilities. C4Real has access to the library of Brink Climate Systems with all 3D STEP files (CAD program). This is used to work towards the animation.
For example, by showing the model in different versions and in different materials. This makes the new product much more realistic and directly visible to the customer. This while the final product is not even there yet! This also makes the 3D animation a sales accelerator; the new product or system can already be communicated to the customer. This method has the advantage for Brink Climate Systems that it is predictable what they will get and how much it will cost them.
The working method of C4Real has a concept phase and a production phase, preceded by an analysis. After all, to make the right animations, it is important to understand exactly how the product or system works. At Brink Climate Systems it often involves high-tech products with many ingenious possibilities. C4Real has access to the library of Brink Climate Systems with all 3D STEP files (CAD program). This is used to work towards the animation.
For example, by showing the model in different versions and in different materials. This makes the new product much more realistic and directly visible to the customer. This while the final product is not even there yet! This also makes the 3D animation a sales accelerator; the new product or system can already be communicated to the customer. This method has the advantage for Brink Climate Systems that it is predictable what they will get and how much it will cost them.
The added value of 3D animations
THE END RESULT
With 3D animations, Brink Climate Systems visualizes things that cannot be seen with the naked eye, such as air and solutions "under the hood." With simple and powerful imagery, the value of the product or system in people's living environment is explained in a short period of time in a professional and pleasant way. Thanks to the 3D animation, all kinds of versions can be shown to the end customer even before they are launched on the market. This gives Brink Climate Systems a partner who can provide maximum visual impact and accelerate sales.
With 3D animations, Brink Climate Systems visualizes things that cannot be seen with the naked eye, such as air and solutions "under the hood." With simple and powerful imagery, the value of the product or system in people's living environment is explained in a short period of time in a professional and pleasant way. Thanks to the 3D animation, all kinds of versions can be shown to the end customer even before they are launched on the market. This gives Brink Climate Systems a partner who can provide maximum visual impact and accelerate sales.
With 3D animations, Brink Climate Systems visualizes things that cannot be seen with the naked eye, such as air and solutions "under the hood." With simple and powerful imagery, the value of the product or system in people's living environment is explained in a short period of time in a professional and pleasant way. Thanks to the 3D animation, all kinds of versions can be shown to the end customer even before they are launched on the market. This gives Brink Climate Systems a partner who can provide maximum visual impact and accelerate sales.
Brink Climate Systems product visualization in pictures
Do you have a question or challenge?
Share your story
Do you have a question or challenge? Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real
Do you have a question
or challenge?
Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real